Our Role.
Socially Responsible Marketing
Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. We believe that market offerings must not only be profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.
GROOGLOBAL
Doing Our Part
In addition to the economic implications, marketing exerts a significant impact on the values of society. We believe that the current system creates false wants, i.e. encourages people to buy more than they need, and leads to excessive spending. Too much obsession with material goods, in the long run, may cause damage to society as a whole. For GrooGlobal, corporate profit should not eclipse the collective benefit of the society. That is why we call for a marketing system that contributes to social and environmental sustainability while producing profits for our clients.
MARKETING
ENLIGHTENED
Enlightened marketing states that “a company’s marketing should support the best long-run performance of the marketing system. This concept contains five principles: consumer-oriented marketing, innovative marketing, value marketing, sense-of-mission marketing, and societal marketing.
In consumer-oriented marketing, we organize our marketing activities from the consumer’s point of view.
MARKETING
VALUE
Sense-of-mission marketing suggests that our company mission is defined in “broad social terms” as opposed to “narrow product terms.” This technique allows us to frame our business goals in a way that the organization can rally behind a deeper sense of purpose.
MARKETING
INNOVATIVE
Innovative marketing states that a company must continue to improve its products and marketing efforts, recognizing that if it doesn’t, it risks losing business to a competitor that does.
As a response to this, we focus on consistently re-evaluating our techniques to bring the best of ourselves.
Innovative marketing states that a company must continue to improve its products and marketing efforts, recognizing that if it doesn’t, it risks losing business to a competitor that does. As a response to this, we focus on consistently re-evaluating our techniques to bring the best of ourselves.
FOR OUR COMMUNITY & BEYOND
Spending time enriching our community is a great way to broaden our perceptions of the world. By immersing ourselves in a community and surrounding ourselves with people who are dedicated to bettering the world, we can learn so much about how the world works.
We feel that we gain a unique sense of purpose by serving those around us, one which often manifests in other areas of our lives.
Contact Us
(786) 271-3158
15327 NW 60th Ave Suite 245 Miami Lakes, FL 33014
Monday-Friday: 8:30am – 5:30pm
Groo Careers
Put all this marketing talk to work!